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H.U.S.T.L.E (Helping Urban-youth Succeed Through Legitimate Entrepreneurship) The HUSTLE began in 2011 as a break out group from the traditional Summer Internship Program. This program teaches young adults how to use their skills to make money through legitimate means. Drawing on the word hustle, which many teens associate with illegal activity, the program teaches youth to develop their own business plan and generate their own revenue. Participants with the best business plans are awarded small start-up grants.